Visual Branding Design Service...
Diseño de branding visual
The logo serves a very specific purpose: to identify your business or company. To achieve this, it must meet the requirements I mention here →. It’s an important part of the visual identity, but it’s not everything.
Corporate visual identity not only unifies the aesthetic; it also increases perceived value by serving as a tool to target high-value customers, facilitates both internal and external communication by optimizing planning time and money,
Developing a logo in isolation has its limitations. Exploring how it will look in real-world applications across the business brings many more variables into play, which may necessitate additional changes to ensure it performs well in those contexts.
Visual identity design is a service that complements logo design. It includes design applied only to the current and future areas of your business’s communication that require it: The service can be applied to the visual identity of: websites, social media, digital communication, corporate stationery, brochures, menus, simple packaging, advertisements and ad campaigns, storefronts, photographic direction, illustrations, and iconography.
The development of a visual identity follows the same process as the creation of a logo. If a logo has already been created, the strategy developed earlier can be applied to the rest of the visual identity.
The logo isn't everything
The businesses and companies that will benefit most from this service are those that are already up and running and need to take the next step: updating a brand image that no longer meets the needs of their current business, or that they haven’t been able to dedicate the time to address with a professional.
Signs that may indicate this need include:
Upcoming event were the brand will need to be used on multiple touchpoints.
Inconsistent visuals creating unnecessary headache in regards to what should be brand look like.
A merger or split of a company, necessitating a new identity to represent it.
With the visual branding design service, you’ll get a strong visual identity that increases the perceived value of your brand, facilitates both internal and public communication, and helps build familiarity with and recognition of your business.
Everything is created using a specialized method with rigorous criteria, a documented analysis for your review, and a series of questions that have already been tested in other projects.
I may use AI to aid in idea generation, but I'll not use what AI outputs as is.
Who is this service for?
Price
Starting at US $2000
Time
From 1 month to 3 months
The price and time required depend on the guidelines the brand identity must follow, the number of people who must approve each stage of the process, and the cities where the brand is selling to or aiming to sell.
The initial price covers typical uses such as standard stationery (business cards, A4 paper, etc.) or social media, for approval by 1 (one) owner and in 1 (one) city.