Distribuidora Tatito
Descripción de la publicación
TRABAJOSRELACIÓN: EDUARDO IMBERTIRELACIÓN: REFUGIORELACIÓN: KATARSIS
Tatito Distribuidora
Industry
Wholesale and Retail Distribution.
Location
Tucumán, Argentina.
Services
Logo Design
Challenge
Tatito is a food and product distribution business designed for entrepreneurs with warehouses and self-service stores, with the goal of offering competitive prices and customer service that saves them time, money, and travel. The challenge was to redesign the already recognizable logo of this chain of stores so that it could be easily identified without people having to read the full name, “Tatito Distribuidora,” while remaining true to the original brand.
Solution
The mascot was updated to give it a more consistent look and ensure it would work on its own across any medium, from signage and posters to employee ID cards, while the brand’s overall composition was rebalanced to give the mascot the prominence we sought. However, communication with this client was very limited, and the project was ultimately rejected in its final stage.
