KATARSIS
Descripción de la publicación
TRABAJOSRELACIÓN: REFUGIORELACIÓN: EDUARDO IMBERTIRELACIÓN: TATITO
KATARSIS
Industry
Visual Arts.
Location
Tucumán, Argentina.
Services
Logo Design
Challenge
This was a personal project aimed at connecting with people who were experiencing the same doubts, uncertainties, or concerns, expressed through various artistic media; it is no longer active, but the logo remains as a good typographic exercise. The challenge was to find a symbol for an artistic account that would address more serious themes about life.
Solution
In this particular case, I let my personal taste guide me: I designed my own typeface because at the time it was almost an obsession and I wanted to practice. Since the name could be difficult to read, I also added an isotype to accompany the brand and serve as an identifier in contexts where the typeface alone wouldn't perform well.
