Petit Poison
Descripción de la publicación
TRABAJOSRELACIÓN: MARKESSARELACIÓN: KATARSISRELACIÓN: PRESENTE INFINITORELACIÓN: MESA RÚSTICARELACIÓN: SUBMARINORELACIÓN: LUZ DE LUNA
Petit Poison
Industry
Designer Fashion.
Location
Tucumán, Argentina.
Services
Logo Design
Challenge
Petit Poison was born as a chromatic rebellion against a conservative environment accustomed to the sobriety of black: the fashion designer behind the brand set out to restore color and identity to Argentine fashion, with feminine, personalized pieces for women who want to feel beautiful, radiant, and represented by their clothing. The challenge was to create an eye-catching symbol that would identify a business eager to stand out and innovate in a traditionalist industry.
Solution
We started with a very distinct direction and sought to combine the qualities of the Baskerville typeface with a modern twist, inspired by the ornamental designs of the Baroque style. From that combination, the Petit Poison logo was born—a logo that today deeply defines the business and is presented with confidence across all its touchpoints.
