Presente Infinito
Descripción de la publicación
TRABAJOSRELACIÓN: EDUARDO IMBERTIRELACIÓN: MESA RÚSTICARELACIÓN: SUBMARINORELACIÓN: PETIT POISONRELACIÓN: MARKESSARELACIÓN: KATARSIS
Presente Infinito
Industry
Signature winemaking.
Location
Mendoza, Argentina.
Services
Logo Design — Wine Label Design.
Challenge
Presente Infinito is a limited-edition wine that seeks to capture the depth of lived experience: the essence of the feelings awakened by that person who marked a turning point, a tribute to passion and shared memories, now distilled into this signature creation by Mariano Genzel. The challenge was to visually interpret an experience that was as beautiful as it was bittersweet because it had come to an end, so we drew inspiration from that story and the memory it left behind.
Solution
The solution was to use a stylized version of that person’s own handwriting, carefully selecting the letters that best represented the logo. Once the typography and logo were finalized, we moved on to designing the label, and the result resonated with a lot of people: it sold out within the first month and won five awards →
