Semillas de Luz
Descripción de la publicación
TRABAJOSRELACIÓN: CHERRY FIESTARELACIÓN: REFUGIORELACIÓN: CCTRELACIÓN: TATITORELACIÓN: LA TICKETERARELACIÓN: LUZ DE LUNA
Semillas de Luz
Industry
Coaching.
Location
Tucumán, Argentina.
Services
Logo Design
Challenge
Semillas de Luz is a group of ontological coaches dedicated to creating a more conscious, empathetic, and peaceful world where light prevails, and to building a community motivated by self-knowledge, personal growth, and taking charge of one’s own life.
To achieve this, the group needed a brand identity that embodied its core values, conveyed a professional and clear image, avoided sectarian connotations, and functioned effectively across print materials, digital platforms, and in-person events.
Solution
After numerous sketches, the concept emerged from depicting a growing human being: seeds as a metaphor for teachings, the human figure at the center, and a frame that conveyed enthusiasm and self-improvement. Thus, the isotype was born, and, building on that foundation, the logo was designed using a contemporary humanist sans-serif typeface, in keeping with the humanistic approach and an updated visual language.
